Case study 03

Luxe Modest Wear

Tripling Meta Ad ROAS with Server-Side CAPI and Conversion-First Landing Pages

Client

Luxe Modest Wear

Industry

Fashion & Lifestyle

Services

Landing Page, Pixel + CAPI Tracking, WhatsApp Bot

Stack

Next.js, Meta CAPI Server Actions, WhatsApp Cloud API, Tailwind CSS

4.4x

Meta Ad ROAS

Increased from 2.1x within 6 weeks of launch

8.9/10

Event Match Quality

Meta CAPI attribution accuracy verified

-38%

Cost Per Acquisition

Lower ad spend required per confirmed sale

(01) — The challenge

Facebook Ads Manager was under-reporting purchases by 35% due to browser tracking blockages, causing Meta algorithms to optimize toward low-intent clickers rather than actual buyers.

(02) — What we built

Implemented server-side Conversions API (CAPI) with event deduplication, combined with a bespoke mobile sales funnel featuring 1-click WhatsApp order confirmation.

(03) — In their words

“The precision tracking and fast landing pages completely changed our economics. We can now scale our ad budgets with confidence.”

— Tanvir Hasan, Co-Founder

Next projectE-commerce & Organic Retail

Amar Organic Shop

Let’s buildyour engine.

Studio · Dhaka --:--

Tejgaon Commercial Area